#GivingTuesday is a campaign to create a national day of giving at the start of the annual holiday season (first Tuesday in December). #GivingTuesday was started by Henry Timms in 2012 and now has continued ever since with more and more nonprofits participating each year. The average online gift during 2013 #GivingTuesday campaign was $140.25. This is a substantial amount of money that some nonprofits are missing out on by not having an effective #GivingTuesday Marketing Campaign.
There are five important aspects of an effective #GivingTuesday Marketing campaign that nonprofits should complete early on.
The first aspect of an effective #GivingTueday Marketing Campaign is to look at where you are as an organization now, and how close you are to your organizations goals for that year. What should you focus on in your #GivingTuesday campaign to get you the closest to reaching your goal?
Next, you need to choose what goals you want to achieve through participating in #GivingTuesday. Do you want to increase Brand Awareness? Increase social media followers? Obtain a certain amount in donations? Pinpointing what you want to get out of #GivingTuesday is essential to determine if your campaign was effective or not.
After you know where you are as an organization and what goals you want to meet you will need to generate content. Your organization should be generating content at least 2 months ahead of #GivingTuesday so you are not stressed and overwhelmed.
Next, you need to communicate your #GivingTuesday campaign. When getting the word out about your #GivingTuesday campaign use your communication avenues that you have already established. #GivingTuesday is centered around sharing so make sure you have an online donation page and your organization is active on Twitter.
Lastly, promote ahead of time! Promoting ahead of time about your organization’s mission and that you are participating in #GivingTuesday is essential.
#GivingTuesday is a great way for nonprofits to participate in the holiday season and end their year on the right foot!
There are five important aspects of an effective #GivingTuesday Marketing campaign that nonprofits should complete early on.
The first aspect of an effective #GivingTueday Marketing Campaign is to look at where you are as an organization now, and how close you are to your organizations goals for that year. What should you focus on in your #GivingTuesday campaign to get you the closest to reaching your goal?
Next, you need to choose what goals you want to achieve through participating in #GivingTuesday. Do you want to increase Brand Awareness? Increase social media followers? Obtain a certain amount in donations? Pinpointing what you want to get out of #GivingTuesday is essential to determine if your campaign was effective or not.
After you know where you are as an organization and what goals you want to meet you will need to generate content. Your organization should be generating content at least 2 months ahead of #GivingTuesday so you are not stressed and overwhelmed.
Next, you need to communicate your #GivingTuesday campaign. When getting the word out about your #GivingTuesday campaign use your communication avenues that you have already established. #GivingTuesday is centered around sharing so make sure you have an online donation page and your organization is active on Twitter.
Lastly, promote ahead of time! Promoting ahead of time about your organization’s mission and that you are participating in #GivingTuesday is essential.
#GivingTuesday is a great way for nonprofits to participate in the holiday season and end their year on the right foot!
