Smartphones are everywhere you go nowadays. From Baby boomers to millennial’s everyone owns them. Overall 58% of Americans now own a smartphone and the number continues to increase. The increase in smartphones has changed the way people give to nonprofit organizations. Before, smartphones no one would give donations on their phone now more and more people are donating over their mobile devices.
As mobile giving continues to grow there are a few things nonprofits need to keep in mind to make sure they are mobile ready. The first is to make sure that there website is optimized for mobile. In 2013 there was a 13.5% percent in online fundraising. If your website is not optimized for mobile devices then you are most likely losing out on this opportunity.
As smartphone owners rise so does Google’s emphasize on mobile. With Google increasing there emphasize on mobile so should nonprofits. Nonprofits need to make sure there mobile site SEO is up to date so Google can find them and promote their website.
Lastly, your mobile website needs to be responsive and easy to use. If someone logs onto your website and it is slow, and having a hard time finding things they are just going to immediately leave. Having a mobile site that is fast and easy to use is key to obtaining mobile donations and having donors stay on your mobile site.
Mobile Giving is just going to keep increasing as more and more people move to smartphones. Make sure your mobile site is up to date and easy to use. Don’t wait till everyone else is ahead!
As mobile giving continues to grow there are a few things nonprofits need to keep in mind to make sure they are mobile ready. The first is to make sure that there website is optimized for mobile. In 2013 there was a 13.5% percent in online fundraising. If your website is not optimized for mobile devices then you are most likely losing out on this opportunity.
As smartphone owners rise so does Google’s emphasize on mobile. With Google increasing there emphasize on mobile so should nonprofits. Nonprofits need to make sure there mobile site SEO is up to date so Google can find them and promote their website.
Lastly, your mobile website needs to be responsive and easy to use. If someone logs onto your website and it is slow, and having a hard time finding things they are just going to immediately leave. Having a mobile site that is fast and easy to use is key to obtaining mobile donations and having donors stay on your mobile site.
Mobile Giving is just going to keep increasing as more and more people move to smartphones. Make sure your mobile site is up to date and easy to use. Don’t wait till everyone else is ahead!
