Are you afraid of asking donors for a donation? Asking donors for a donation can be a daunting task that many nonprofit workers dread. There is no need to dread asking anymore. Follow these 5 tips on how to ask for donations and see the difference first hand!
1. You need to research your donors
You want to be able to know what they are thinking and what they care about. Knowing what your donors are thinking will help you with your approach on how you should go about asking them.
2. Never EVER surprise your Prospect!
When calling a prospect for the first time make it clear what you’re interested in talking to them about. Never surprise your prospect right off the bat before explaining yourself, and why you’re asking for a donation.
3. Don’t be boring
When talking to your prospect you want to make sure you are not boring them. Nobody wants to talk to someone who sounds like they our reading off of a script. You need to be able to engage your audience in order for them to believe your organization’s mission.
4. Ask for Advice
“Ask for money, you’ll get advice. Ask for advice, you’ll get money.” People want to be heard. Allowing them to be heard makes the donor feel valued and important. The more important a donor feels to your organization the more they will want to donate, and want to be a part of your mission.
5. When you ask be specific
When asking a donor for a donation be specific and don’t just beat around the bush. If you need a certain amount of money to complete a project tell the donor that. Explaining to the donor what you need and what you’re going to do with the money, is an essential aspect of the asking process.
Now get out there and don’t be afraid to ask for those donations!
1. You need to research your donors
You want to be able to know what they are thinking and what they care about. Knowing what your donors are thinking will help you with your approach on how you should go about asking them.
2. Never EVER surprise your Prospect!
When calling a prospect for the first time make it clear what you’re interested in talking to them about. Never surprise your prospect right off the bat before explaining yourself, and why you’re asking for a donation.
3. Don’t be boring
When talking to your prospect you want to make sure you are not boring them. Nobody wants to talk to someone who sounds like they our reading off of a script. You need to be able to engage your audience in order for them to believe your organization’s mission.
4. Ask for Advice
“Ask for money, you’ll get advice. Ask for advice, you’ll get money.” People want to be heard. Allowing them to be heard makes the donor feel valued and important. The more important a donor feels to your organization the more they will want to donate, and want to be a part of your mission.
5. When you ask be specific
When asking a donor for a donation be specific and don’t just beat around the bush. If you need a certain amount of money to complete a project tell the donor that. Explaining to the donor what you need and what you’re going to do with the money, is an essential aspect of the asking process.
Now get out there and don’t be afraid to ask for those donations!
