Creating a successful marketing campaign can be difficult if you do not know where to start. Follow these 5 tips to help create the successful marketing campaign you have been aiming to reach.

1. Know you audience In order for your marketing campaign to be effective you need to know the audience you are marketing to. Take the time to research the demographics of the social platforms your audience uses to share. This will differ depending on who your target audience is. Men lean towards Google+ while women lean toward Pinterest. Knowing your audience will be an essential part in your marketing campaign being successful.

2. Beware of self-referencing Direct your messages to the reader and personalize it by referencing ‘you” in the message. You should not be referencing yourself in the messages.

3. Share/Write what works for you If you’re not good at writing blog posts than write whitepapers or short articles instead. Are you better at graphics than writing? Than create a short video or infographics to represent your products. There are so many effective forms of marketing so choose the ones you are best at.

4. Share industry related articlesIf you share content from others that is related to the industry you are in people will see you as an expert in the field. When the audience sees you as an expert source they will visit your site more often.

5. Measure oftenTrack comments and responses to your posts. When you share on social media there are many free tools out now that allow you to measure how many people saw your posts.

Are you afraid of asking donors for a donation? Asking donors for a donation can be a daunting task that many nonprofit workers dread. There is no need to dread asking anymore. Follow these 5 tips on how to ask for donations and see the difference first hand!

1. You need to research your donors

You want to be able to know what they are thinking and what they care about. Knowing what your donors are thinking will help you with your approach on how you should go about asking them.

2. Never EVER surprise your Prospect! 

When calling a prospect for the first time make it clear what you’re interested in talking to them about.  Never surprise your prospect right off the bat before explaining yourself, and why you’re asking for a donation.

3. Don’t be boring 

When talking to your prospect you want to make sure you are not boring them. Nobody wants to talk to someone who sounds like they our reading off of a script. You need to be able to engage your audience in order for them to believe your organization’s mission.

 4. Ask for Advice

“Ask for money, you’ll get advice. Ask for advice, you’ll get money.” People want to be heard. Allowing them to be heard makes the donor feel valued and important. The more important a donor feels to your organization the more they will want to donate, and want to be a part of your mission.

5. When you ask be specific 

When asking a donor for a donation be specific and don’t just beat around the bush. If you need a certain amount of money to complete a project tell the donor that. Explaining to the donor what you need and what you’re going to do with the money, is an essential aspect of the asking process.

Now get out there and don’t be afraid to ask for those donations!

For Immediate Release

Doylestown, PA- McGovern Consulting Group, LLC announces its co-sponsorship of the 20th Nonprofit Quarterly Summit held at IQnection in Doylestown, PA. Dennis McGovern and Eric Jacobson came up with the idea of the nonprofit summit and have been doing it for the past 4 years.

The 20th Nonprofit Quarterly Summit will take place on Thursday October 23rd, 2014 at IQnection Services located at their new building at 1456 Ferry Road New Britain PA 18901 and will start at 8:30am. The event is welcome to all nonprofit employees or volunteers to network and gain valuable information to take back to their organization.

The 20th Nonprofit Quarterly Summit will include 2 speakers to share ideas and solutions with you on topics that include fundraising. The main speaker will be Enid D Horowitz from EDH Fundraising and Communication. Enid is going to speak about the process of applying for funding from foundations. Enid is also going to speak about grant writing, networking, and how to prepare a budget. The second speaker will be Marshal H. Davis, Esquire, MBA, LLM. Marshall will talk about how you can protect your 501c3 so that your nonprofit can look better to grant makers. Past topics presented at the summit included fundraising ideas, fundraising software, and Web presence practices and techniques.

We have had great feedback from previous attendees so don’t miss out on this great event. “The Summit was very informative and will be beneficial in continuing to develop the non-profits I am involved with” –Kevin C 

Blogging is an essential aspect of a successful nonprofit organization. Blogging allows outsiders an insight into your organization and your mission. Having a successful blog that grabs the attention of your target audience can be more difficult than many think. These 5 tips will help you achieve a successful blog that will represent your organization’s mission.

First, provide a two-way street of communication. Your blog should tell the story of your organization, but it should also allow your audience to have an input on what they want to see posted. Allowing your audience to have an input on posts will increase their chances of visiting your blog more frequently.

Next, tell and share personal stories. The most powerful blog posts are the ones that effect readers on a personal level. Once you connect with readers on a personal level they are more likely to share your blog post on social media networks, and also visit your blog again.

The third best practice for a nonprofit blog is to thank your volunteers. If you just had a fundraising event or conference and had many volunteers help. Thanking them through a blog post is a great way to get those volunteers to read your blog, and also possibly share with their friends/family.

The forth best practice is to recruit guest bloggers related to your nonprofits mission. Having guest bloggers is a great way to increase traffic to your blog. If you get a well known blogger to post on your blog for the day you will gain their followers attention, along with yours. A guest blogger is also a great way to change up your blog posts so you remain fresh and not repetitive.

The fifth best practice for an effective nonprofit blog is to post consistently. Posting consistently allows your readers to know when they should be checking your blog for updated posts. You do not have to post everyday but it is recommended that you post at least once a week.

There are many best practices when it comes to blog posts for nonprofits, but I think these five are the most important. Are there any best practices that work best for your nonprofit blog?