Blogging is an essential aspect of a successful nonprofit organization. Blogging allows outsiders an insight into your organization and your mission. Having a successful blog that grabs the attention of your target audience can be more difficult than many think. These 5 tips will help you achieve a successful blog that will represent your organization’s mission.
First, provide a two-way street of communication. Your blog should tell the story of your organization, but it should also allow your audience to have an input on what they want to see posted. Allowing your audience to have an input on posts will increase their chances of visiting your blog more frequently.
Next, tell and share personal stories. The most powerful blog posts are the ones that effect readers on a personal level. Once you connect with readers on a personal level they are more likely to share your blog post on social media networks, and also visit your blog again.
The third best practice for a nonprofit blog is to thank your volunteers. If you just had a fundraising event or conference and had many volunteers help. Thanking them through a blog post is a great way to get those volunteers to read your blog, and also possibly share with their friends/family.
The forth best practice is to recruit guest bloggers related to your nonprofits mission. Having guest bloggers is a great way to increase traffic to your blog. If you get a well known blogger to post on your blog for the day you will gain their followers attention, along with yours. A guest blogger is also a great way to change up your blog posts so you remain fresh and not repetitive.
The fifth best practice for an effective nonprofit blog is to post consistently. Posting consistently allows your readers to know when they should be checking your blog for updated posts. You do not have to post everyday but it is recommended that you post at least once a week.
There are many best practices when it comes to blog posts for nonprofits, but I think these five are the most important. Are there any best practices that work best for your nonprofit blog?
First, provide a two-way street of communication. Your blog should tell the story of your organization, but it should also allow your audience to have an input on what they want to see posted. Allowing your audience to have an input on posts will increase their chances of visiting your blog more frequently.
Next, tell and share personal stories. The most powerful blog posts are the ones that effect readers on a personal level. Once you connect with readers on a personal level they are more likely to share your blog post on social media networks, and also visit your blog again.
The third best practice for a nonprofit blog is to thank your volunteers. If you just had a fundraising event or conference and had many volunteers help. Thanking them through a blog post is a great way to get those volunteers to read your blog, and also possibly share with their friends/family.
The forth best practice is to recruit guest bloggers related to your nonprofits mission. Having guest bloggers is a great way to increase traffic to your blog. If you get a well known blogger to post on your blog for the day you will gain their followers attention, along with yours. A guest blogger is also a great way to change up your blog posts so you remain fresh and not repetitive.
The fifth best practice for an effective nonprofit blog is to post consistently. Posting consistently allows your readers to know when they should be checking your blog for updated posts. You do not have to post everyday but it is recommended that you post at least once a week.
There are many best practices when it comes to blog posts for nonprofits, but I think these five are the most important. Are there any best practices that work best for your nonprofit blog?
